Display packaging



June 2l, 1955 D. H. BRooKs 2,711,246

DISPLAY PACKAGING y Failed April 13, 195s FIG 2 -lmnu,

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DISPLAY PACKAGING Donald Herbert Brooks, Johannesburg,

Union of South Africa Transvaal,

This invention relates to display packagings and is particularly applicable for use with tubular containers.

According to this invention the display packagings each comprise a sheet of paper, card or the like, bent inwardly at the opposite edges to form upstanding parallel triangular sides and a strap iitting around the sheet for retaining a container in position between the triangular sides. The packagings are threaded in sequence on a strip of material inserted between the bases of the triangular sides and the surface of the sheet connecting said sides.

The invention is illustrated in the accompanying drawings as applied to the packaging of tubular containers for pharmaceutical products and like products which require fairly detailed instructions for use. In the drawings:

Fig. 1 shows a packaged tubular container;

Fig. 2 shows the method of mounting the packaged containers for display purposes, and

Fig. 3 shows the method of loading the containers in a cardboard tube for transport.

As shown in Fig. l there is provided a sheet i of paper, thin card, or the like (hereinafter referred to as paper) carrying instructions for the use of the product packed in a tubular container 2. The opposite sides of the paper sheet 1 are sulcated as indicated by the dotted lines 3 which divide the sides of the sheet into three parallel panels 4, 5 and 6. The outer panel 6 of each edge is folded upwards and carried inwards towards the centre of the sheet and finally bent inwardly and positioned dat on the sheet 1, so that the other two panels 4, 5 form in section the sides of an upstanding triangle with the outer panel 6 forming the base thereof.

The dimensions and position of the triangularly bent sides 7, formed by panels 4 and S, are so chosen that the tubular container 2 will t between them in contact with the panels 5. The container is held in this position by a strap 8 fitting around the container 2 and sheet 1. The strap 8 is preferably made of transparent material and may be in the form of a strip of transparent adhesive tape. It will be understood that the sheet 1 may be of any suitable thickness and dimensions. For instance, if it is necessary for the sheet to carry lengthy instructions, a large thin sheet may be used which may be doubled over a suitable number of times to give it the necessary rigidity and make it conform to the size of the container 2. Alternatively, if only a small amount of printed matter is required, then a smaller and thicker sheet 1, having the necessary rigidity and conforming to the size of the container 2, may be used.

As shown in Fig. 2 a number of sheets 1 folded as described and attached to the containers 2 are threaded in turn on a strip 9 of card or the like, which is inserted between the container 2 and the sheet 1 and lits und'er the strips 6 forming the bases of the triangular sides 7. The threading is easily accomplished by squeezing the opposite sides 7 together causing the bottom of the sheet 1 to spring away from the container as indicated by dotted line 10 in Fig. l, and after insertion of the strip nited States Patent n 2,711,246 PatentedV June 21, 1955 2Y 9 they are released so that the sheet 1 springs back into position frictionally to grip the strip 9. l

The top 11 of the stripextends a small distance above the top packaged container 2 and suitable vertical surface by a drawing pin 12 or the like. The top 11 of the strip 9 and also the panels 4 of the sheet 1V may have advertising matter printed thereon as indicated by numeral 13. The sheet 1 of paper thus serves a threefold purpose, namely to carry the instructions for use, to carry advertising matter, and as a display packaging for the container 2.

With the construction described, the packaged containers 2 are attractively displayed and take up little or no counter space. When required they may be individually removed by sliding them olf the bottom of the strip 9. The portions 14 of the strip exposed by successive removal of the packaged containers may carry further advertising matter also indicated by numeral 13 in Fig. 2.

For transport of the strip containers 2, said strip 9 is Fig. 3 so that the packaged containers 2 are back to back, the whole forming a strong approximately rectangular structure which for additional safety may be inserted in a cardboard tube 15, from which it may be easily removed for use. The top portion 11 of the strip 9 together with the pin 12 is folded inwardly, as shown, so that it does not project beyond the tube 15.

What I claim as new and desire to secure by Letters Patent is:

1. A display packaging comprising a plurality of sheets of paper, each of said sheets being formed by bending the opposite edges thereof inwardly into a form including a pair of hollow sides which are triangular in cross-section, a tubular container mounted between and parallel to the hollow sides of each sheet, said sheets threaded in succession on a strip inserted between the bases of the hollow sides and the portions of the sheets connecting said sides, and means for retaining the tubular containers in position between the hollow sides.

2. A display packaging comprising a plurality of sheets of paper with instructional material printed thereon, each of said sheets being formed by bending the opposite edges thereof inwardly into a form including a pair of hollow sides which are triangular in cross-section, advertising material printed on said hollow sides, a tubular container mounted between and parallel to the hollow sides of each sheet, said sheets threaded in succession on a strip inserted between the bases of the hollow sides and the 9 loaded with the packaged doubled over as shown in l portions of the sheets connecting said sides, an extension of the strip projecting beyond the sheets, advertising matter printed on said strip, and means for retaining kthe tubular containers in position between the hollow sides.

3. A display packaging as claimed in claim 2 in which the means for retaining the tubular containers in position comprises strips of transparent adhesive tape wrapping each tube and corresponding sheet.

4. A display packaging comprising a plurality of sheets of papeneach of said ysheets being formed by bending the opposite edges thereof inwardly into a form including a pair of hollow sides which are triangular in crosssection, a ytubular container mounted between and parallel to the hollow angular sides of each sheet, said sheets threaded in succession on a strip inserted between the bases of the hollow sides and the portions of the sheets connecting said sides, and a strap fitting around each sheet and container for retaining the latter in position.

5. A display packaging comprising a plurality of sheets of paper, each of said sheets being formed by bending the opposite edges thereof inwardly into a form including a pair of hollow sides which are triangular in crosssection, a tubular container mounted between and paralmay be fastened to any lel to the hollow angular sides of each sheet, a strip inserted between the bases of the hollow sides and the upper portion of the sheet connecting said sides, and means for retaining the tubular containers in position between the hollow sides. p j

6. A display packaging comprising a plurality of sheets of paper, each of said sheets being eformed by bending the opposite edges thereof inwardly into a form including a pair of hollow sides which are triangular in crosssection, a tubular container mounted between and parallel to the hollow angular sides of each sheet, a strip inserted between and frictionally engaged by the bases of the triangular sides and the portion of the sheet con necting said sides and means for retaining the tubular containers in position between the hollow sides.

References Cited in the le of this patent UNITED STATES PATENTS Holm -..f Dec. 16, 1947 

